Wilder Botanics was inspired by co-founder Rachel Landon's twenty years of clinical practice as a naturopath and master herbalist, and by her husband Charlie's deep-rooted curiosity and love of organic, naturally derived formulations.
Rachel's earlier career as an international fashion model took her from London to Dublin, Paris and New York. Burnt out from years of living on adrenalin, it was the New York wellness scene of the 1990s that introduced her to nutrition, yoga and the idea that plants could be more than ornamental. In 1998 she returned to London to study naturopathy and herbalism, graduating with honours and welcoming her first child along the way. Her private clinic opened in 2004.
Over the following two decades, Rachel formulated bespoke herbal blends for her patients, and watched, again and again, the transformation the right plant could bring. Wilder Botanics is the natural extension of this work: those private formulations, refined and shared.
We believe in the truest sense of the word 'holistic'. Body, skin, mind and spirit are one system, and wellbeing happens when the whole is supported. We believe in slow beauty: a 42-day herbal infusion will always be more potent than a 24-hour extract. We believe that nature is a pharmacy of extraordinary intelligence, and the role of the formulator is to listen, not to override.
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Every Wilder formulation is developed in-house with Cosmos-approved scientists and hand-blended in small batches in London. We use traditional naturopathic methods (infusing, macerating, drying, tincturing) that require time and patience. Our ingredients are 100% organic, wild-crafted where possible. Our packaging is glass wherever possible, with a refill system for our teas in fully compostable, plastic-free pouches.
Our naturopathic bestsellers
Tried, tested, and deeply loved award winning organic essentials, formulated by naturopath Rachel Landon, drawing on over 20 years of clinical practice.
Book a private one-to-one naturopathic consultation with Rachel and receive tailored herbal guidance for stress, sleep, skin, digestion, and hormonal balance or any other area of wellbeing.
The Wilder Approach
We draw on the wisdom of nature’s pharmacy to create a considered, minimalist collection of beauty and wellbeing essentials, formulated with naturopathic expertise and crafted in small batches.
